Lightstack.Blog

A new-age media agency

Hello all,

If you’re reading this, there’s a good chance you know of us (and maybe even a little bit of what we’ve been up to over the last several months). For those who don’t, we’re Lightstack Media – a Milwaukee-based, multi-faceted media and marketing company. After a turbulent 2016, we can’t think of a better time for a little, big announcement: we’re excited to officially launch Lightstack Media on January 1, 2017.

We have just one resolution as we enter the new year, and that’s to make Lightstack Media an award-winning creative agency. But we can’t do it alone; our success hinges on our partners’ success. We’re prined and ready to make our mark on the industry and in the community.

By 2020, 75% of the world’s mobile data traffic will be video.
Source: Facebook Q3 2016 Earnings Report

We are a crew of media production professionals, web engineers and designers, marketers, and communication specialists. Our complementary array of services provide our partners end-to-end solutions for all their digital media needs. And in 2017, your digital strategy is more important than ever. In a Q3 earnings report, Facebook projected that by 2020, 75% of the world’s mobile data traffic will be video. Virtual reality could be worth $30 billion by 2020, [claims a tech advisory firm.] As an emerging technology, we help clients fully embrace it.

At risk of inundating you all with too many details, we wanted to leave everyone with a tidbit about media consumption.

Michael Litt, CEO and founder of Vidyard, started his software company to host and analyze video performance.

He writes that not having a video strategy for 2017 is the equivalent to not having a digital strategy in 2000, and that one-third of online activity is now spent watching video. This is just one example of tendencies we’re getting in front of and parlaying into marketing strategy for organizations.

This is the first of many posts, but we just wanted to introduce ourselves. You can learn more about our initiatives and how we’re helping companies achieve their goals at lightstack.media.

We want to arm you with the marketing tools to succeed in 2017.

Thanks,
The Lightstack Team